Zwijsen Publishers: Community

For Zwijsen (WPG Publishers) we provided insights, strategy, concept and realisation of an educational community aimed at parents

Zwijsen Publishers, leader in educational resources wanted to extend it's position directly to the home market. This required both a marketing and communications strategy. Both digital marketing and communications are developed and built by us.

With delivered a strategy and concept based on social media, and took care of an online market and media analysis.
That led to the launch of the community ZwijsenParents a social environment with special attention to child and education. The platform contains smart tools, networking and smart media. The community now has around 10,000 active members.