Supersaver: Viral Campaign

To launch a market imtroduction offering with social media a controversial viral ahs a good chance of striking.

What brands sometimes forget is that internet is the people's channel.
In order to claim attention is to cater for substantial sentiment among key target group.

For SuperSaver, an online ticket vendor who was the first to introduce 'non-hidden fee offering' we devised a campaign that was based on the annoyance. It provided a spectacular spoof site with more than 135,000 unique visitors and coverage on all major blogs.