Gemeente Rotterdam, campaign and platform

In 2009 The Rotterdam Council took aim to make Rotterdam safer and more social. The City authorities realized they could benefit from the cooperation of citizens.

To achieve this, I was asked to devise a strategy that not only contained a clear message to the residents of Rotterdam, but where people had actually been invited to participate.

Districts are actively involved in discussions and suggestions from residents and help them ensure the viability and safety of neighborhoods improve.
The platform was supported by expressions district with outdoor and radio commercials.