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Do you have a specific question about your organization or brand?
Contact Evert Jan Koning: (0031) 6 24442227
Zwijsen Publishers: Community
For Zwijsen (WPG Publishers) we provided insights, strategy, concept and realisation of an educational community aimed at parents
Zwijsen Publishers, leader in educational resources wanted to extend it's position directly to the home market. This required both a marketing and communications strategy. Both digital marketing and communications are developed and built by us.
With delivered a strategy and concept based on social media, and took care of an online market and media analysis.
That led to the launch of the community ZwijsenParents a social environment with special attention to child and education. The platform contains smart tools, networking and smart media. The community now has around 10,000 active members.
Supersaver: Viral Campaign
To launch a market imtroduction offering with social media a controversial viral ahs a good chance of striking.
What brands sometimes forget is that internet is the people's channel.
In order to claim attention is to cater for substantial sentiment among key target group.
For SuperSaver, an online ticket vendor who was the first to introduce 'non-hidden fee offering' we devised a campaign that was based on the annoyance. It provided a spectacular spoof site with more than 135,000 unique visitors and coverage on all major blogs.
KPMG, Goodgifts, SZW, TU Eindhoven: workshop, training and presentation
The Ministry of Social Affairs and Employement(SZW).
The tasks of the Ministry of Social Affairs and Employment are to create employment opportunities and to foster modern industrial relations and an activating social security system, and to do so by developing feasible policies that can be monitored.
One of the key challenges of modern organisations and brands is to stimulate and engage customers and co-workers with social marketing challenges. To accompany managers we support the management of organisations to understand the opportunities that engagement and more particular social media has to offer.
We develop and implement cutting edge workshops, presentations and training based on predefined starting points and collectively defined goals.
Participants of our courses are handed all necessary means. Not only to learn about and experience the broad palette that social media has to offer, but they are also stimulated to go and use their new earned knowledge.
Rabobank: Extranet Raad van Bestuur
Rabobank is a co-operative bank.
Under these dynamics it is important that directors and commisioners have access to current and relevant knowledge, experience and information. Especially for new directors it is necessary to have a convenient and online social environment available to function succesfully.
For Rabobank we worked on an intelligent concept to process all existing knowledge and contact information smartly.
The social extranet is not public.
Gemeente Rotterdam, campaign and platform
In 2009 The Rotterdam Council took aim to make Rotterdam safer and more social. The City authorities realized they could benefit from the cooperation of citizens.
To achieve this, I was asked to devise a strategy that not only contained a clear message to the residents of Rotterdam, but where people had actually been invited to participate.
Districts are actively involved in discussions and suggestions from residents and help them ensure the viability and safety of neighborhoods improve.
The platform was supported by expressions district with outdoor and radio commercials.
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Community & engagement 
Corporate social network 
Social crossmedia campaign 
Engagement strategy 
Introduction 
Workshop 